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Foreign Exchange:   

Many U.S. industries are taking advantage of the attractively poised Canadian dollar to maximize their purchasing power. 

CDN$ =  $0.68143 US$ AS OF NOV /99
(CALCULATE US/CDN EXCHANGE RATES) Then use your browser's BACK button (twice if necessary) instead of CLOSE WINDOW

Think what your U.S. dollar can buy!

Value:

Advertising is synonymous with repetition, and there is no more efficient media than signage.

Recently, Significant Signs Ltd. conducted a site survey for a commercial real estate company. Here are our findings:

The double sided Main Marketing signage was installed on a high-traffic intercity thoroughfare with exposure to both east and westbound traffic. Traffic volume data was accessed through the local Dept. of Highways.

DailyTraffic Volume Westbound

30,000

 

 

 

Daily Traffic Volume Eastbound

30,000

 

 

 

Total Daily Traffic Volume

60,000

 

60,000

 

 

 

 

 

 

 

 

Marketing duration (6 months)

180

days

 

 

Rounded down (weekends, etc)

125

days

125

 

 

 

 

 

 

 

 

Total impressions, 6 months

 

 

7,500,000

 

 

 

 

 

 

 

 

Cost of signage

 

$ 10,000

 

$ 10,000.00

CDN$

 

 

 

 

 

 

 

Cost per Impression over Marketing Duration

 

$ 0.0013

CDN$

 

 

 

 

 

 

 

US$ CONVERTED COSTS:

 

 

 

 

US$: Cost of signage @

0.68143

 

$ 6,814.30

US$

US$ Cost per Impression over Marketing Duration

$ 0.0009

US$


To further increase the exposure time, readability and impressions of signage, use "Reflective" signcopy. (...that's  the standard Highway Signs material that illuminate with your vehicle's headlights ~ A beacon in the night!)


Budget (hypothetical)

EXAMPLE: A Special Event's Coordinator requires signage for her upcoming outdoor event. It has been decided that several levels of "wayfinding signage" will be of primary importance in directing patrons to her site. This will be supported by various ancillary signage and a single Main Site sign.

DISCLAIMER: The following data should be regarded as a loose budgetary consideration only. It is not based upon specific artwork, volume purchases, annualized discounts or job specifications and is not intended, in any way, to replace a job-specific quotation from Significant Signs Ltd.

 

 

Sign Description

 

Size

Qty

Price

Total

 

 

 

 

 

 

 

 

1)

DIRECTIONAL, small

 

4sf ea

20

$15

$300

 

Small corogated plastic signs

 

 

 

 

 

with wood stakes

 

 

 

 

 

 

 

 

 

 

 

 

 

2)

SANDWICH BOARD

 

small

3

$175

$525

 

Plywood Sidewalk signs

 

 

 

 

 

Double sided

 

 

 

 

 

 

 

 

 

 

 

 

 

3)

DIRECTIONAL, medium

4ft x 8ft

4

$250

$1,000

 

Plywood corner signs

 

 

 

 

 

 

 

 

 

 

 

 

 

4)

BANNER

 

 

20ft

1

$350

$350

 

Large Vinyl banner

 

 

 

 

 

 

 

 

 

 

 

 

 

5)

MAIN SITE SIGNAGE

 

8ft x 12ft

1

$1,000

$1,000

 

Plywood, logo, graphics, etc

 

 

 

 

 

 

 

 

 

 

 

 

6)

PAPER POSTERS

 

poster size

100

$5

$500

 

 

 

 

 

 

 

 

7)

INSTALLATION

 

 

 

 

not included

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

TOTAL SIGNAGE BUDGET………………………

 

$3,675

 

 

 

 

 

 

* NOTE: all prices CDN$

 

 

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Send mail to info@significantsigns.com with questions or comments.
Last modified: December 01, 1999