Foreign Exchange: 
Many U.S. industries are taking advantage of the attractively poised Canadian
dollar to maximize their purchasing power.
CDN$ = $0.68143 US$ AS OF NOV /99
(CALCULATE
US/CDN EXCHANGE RATES) Then use your browser's BACK button (twice if
necessary) instead of CLOSE
WINDOW
Think what your U.S. dollar can buy!

Value:
Advertising is synonymous with repetition, and there is no more efficient
media than signage.
Recently, Significant Signs Ltd. conducted a site survey for a commercial
real estate company. Here are our findings:
The double sided Main Marketing signage was installed on a
high-traffic intercity thoroughfare with exposure to both east and westbound
traffic. Traffic volume data was accessed through the local Dept. of Highways.
|
DailyTraffic Volume Westbound |
30,000 |
|
|
|
|
Daily Traffic Volume Eastbound |
30,000 |
|
|
|
|
Total Daily Traffic Volume |
60,000 |
|
60,000 |
|
|
|
|
|
|
|
|
|
|
Marketing duration (6 months) |
180 |
days |
|
|
|
Rounded down (weekends, etc) |
125 |
days |
125 |
|
|
|
|
|
|
|
|
|
|
Total impressions, 6 months |
|
|
7,500,000 |
|
|
|
|
|
|
|
|
|
|
Cost of signage |
|
$ 10,000 |
|
$ 10,000.00 |
CDN$ |
|
|
|
|
|
|
|
|
|
Cost per Impression over Marketing Duration |
|
$ 0.0013 |
CDN$ |
|
|
|
|
|
|
|
|
|
US$ CONVERTED COSTS: |
|
|
|
|
|
US$: Cost of signage @ |
0.68143 |
|
$ 6,814.30 |
US$ |
|
US$ Cost per Impression over Marketing Duration |
$ 0.0009 |
US$ |
To further increase the
exposure time, readability and impressions of signage, use
"Reflective" signcopy. (...that's the standard Highway Signs
material that illuminate with your vehicle's headlights ~ A beacon in the
night!)

Budget (hypothetical)
EXAMPLE: A Special Event's Coordinator requires signage for her
upcoming outdoor event. It has been decided that several levels of
"wayfinding signage" will be of primary importance in directing
patrons to her site. This will be supported by various ancillary signage and a
single Main Site sign.
DISCLAIMER:
The following data should be regarded as a loose budgetary consideration only.
It is not based upon specific artwork, volume purchases, annualized discounts or
job specifications and is not intended, in any way, to replace a job-specific
quotation from Significant Signs Ltd.
|
|
Sign Description |
|
Size |
Qty |
Price |
Total |
|
|
|
|
|
|
|
|
|
|
1) |
DIRECTIONAL, small |
|
4sf ea |
20 |
$15 |
$300 |
|
|
Small corogated plastic signs |
|
|
|
|
|
|
with wood stakes |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
2) |
SANDWICH BOARD |
|
small |
3 |
$175 |
$525 |
|
|
Plywood Sidewalk signs |
|
|
|
|
|
|
Double sided |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
3) |
DIRECTIONAL, medium |
4ft x 8ft |
4 |
$250 |
$1,000 |
|
|
Plywood corner signs |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
4) |
BANNER |
|
|
20ft |
1 |
$350 |
$350 |
|
|
Large Vinyl banner |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
5) |
MAIN SITE SIGNAGE |
|
8ft x 12ft |
1 |
$1,000 |
$1,000 |
|
|
Plywood, logo, graphics, etc |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
6) |
PAPER POSTERS |
|
poster size |
100 |
$5 |
$500 |
|
|
|
|
|
|
|
|
|
|
7) |
INSTALLATION |
|
|
|
|
not included |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
TOTAL SIGNAGE BUDGET
|
|
$3,675 |
|
|
|
|
|
|
|
* NOTE: all prices CDN$ |